Cross Match Technologies has appointed a number of new executives to its ranks, as part of its sales realignment initiative. Meanwhile, it has emerged that the company’s German operation has been given a new vote of confidence and will continue to operate now that certain consolidation has taken place.
Of particular note is the company’s appointment of Steve Gedney to lead European and APAC sales. Gedney has a long career in technology sales, sales leadership, and general management. He has lived and held roles across Europe and Australia/New Zealand for organizations such IBM, Borland, and Computer Associates. He will be based out of London, UK.
Meanwhile, Cross Match told Planet Biometrics that it had come to a win-win agreement with the German operation in Jena that will see it continue into the future. The slimmed down operation will now support existing customers and undertake certain manufacturing responsibilities.
According to Cross Match both moves demonstrate its commitment to doing business in important European market.
In the US market Cross Match announced various other appointments.
Doug Natal comes to Cross Match with over 25 years of public sector technology experience having served in leadership positions at EMC, StorageTek, Alliance Consulting, EDS, VeriSign and Taleo/Oracle. Natal will lead the company’s US Federal sales team based in Arlington, Virginia. He will also help support growing the Identity as a Service (IDaaS) capability of Cross Match’s Web-based approach for the collection and management of biometric enrollment data (WEBS).
Another appointment, Ed Hartman, will lead the company’s North American law enforcement and commercial market sales team. He has a successful track record of sales leadership and driving results for organizations such as IBM and NICE Systems, and recently retired from the U.S. Army Reserve as a Lieutenant Colonel.
The company also announced that Greg McConnell, long time Cross Match international business development and sales executive and former Labcal Technologies partner, has been promoted to the new position of Vice President, Global Alliances.