BBVA launches face recognition payments
25 June 2018 15:08 GMT

Spanish bank BBVA has announced the deployment of a facial recognition payment system.

In a statement, the bank said the system builds on the drive the bank announced earlier this year to deliver payment methods based on biometric data, to make paying for things at stores ‘invisible’.

The newly deployed system –currently being offered to thousands of employees at BBVA’s headquarters in Madrid– uses the facial recognition system developed by the startup Veridas – a JV of BBVA and Das-Nano.

BBVA is developing payment methods based on biometric technologies to make checkout at stores ‘invisible’. It is already being used in cafeterias and restaurants at Ciudad BBVA. More than 1,000 employees already use an app to automate payments and testing has begun on a biometric facial recognition system based on technology from the startup Veridas, a JV of BBVA and Das-Nano in 2017.

Customers in the bank’s restaurants simply have to smile (or not, depending on their mood) at a camera booth next to the cash registers, and provided they have registered, the system identifies them and automatically bills the customer for the purchase.

In the bank’s cafes, colleagues can also use the dedicated Selfie & Go app to order their drinks ahead, with the system automatically charging the customer when they collect.

For the customer, these technologies speed up both the sales and ordering process, reducing the need to stand in lines or put down what they are carrying to find their payments cards or cash.

But, and with their consent, it also allows the retailer to push promotions to them – such as a free coffee with their meal, or a buy-nine-get-the-tenth-for-free deal.