Mobile World Congress 2019 to use facial recognition
04 February 2019 15:44 GMT

Tech firm Comba Telecom Systems has announced it will be deploying the ScanViS ID facial recognition (FR) solution to enhance attendee experience and expedite venue access at MWC19 in Barcelona, Spain. 

In an event survey of 239 event and meeting planners from all over the world, 42 percent responded that managing the on-site registration and check-in process is the biggest pain point during an event . In addition, security is an ongoing concern for large events. ScanViS ID facial recognition solution will be helping the GSMA to promote frictionless venue access, enhancing security, and personalizing the experience for around 107,000 attendees at MWC19.

The FR solution will be running through the whole event registration process from pre-event registration to on-site check-in during the show. It will facilitate the registration process by allowing attendees to register and upload their photo on the organiser’s website before the event. After onsite passport/ID checking, attendees will be identified by the FR system and can move through the event access lanes without having to show their badge or ID to enjoy a seamless entry experience by just looking and passing.

As part of event safety measures, a tablet sized facial recognition device will be installed at the Ministerial Programme conference area entrance to ensure only verified attendees have authorised entry. Given its customer friendly features, this FR system offers real-time access logs update for monitoring and watchlist compilation to cater to VIP’s needs and to increase security respectively.

With such large attendee numbers, it is important that visitors can access the venue quickly. ScanViS ID facial recognition solution can complete verification within one second on average, which provides a fast and security-focused access control management to effectively process large number of attendees. Other than making the venue access secure, quick, easy and efficient, FR technology has been proven to increase user engagement and attendee satisfaction.

Mr. Robert Courtney, Director, Event Technology and Customer Care, GSMA said, “The GSMA’s objective is to create frictionless and secure access to MWC19 in Barcelona for our attendees and implementing ScanViS ID facial recognition solution will help us achieve this important goal and improve the attendee event experience.”

Ms. Annabel Huo, President of Comba Telecom International expressed, “We are pleased to announce the exciting deployment of ScanViS ID facial recognition solution for the GSMA in such a large-scale global event. It is a very encouraging opportunity for Comba’s facial recognition solution to gain a strong foothold in the market segment of large events. It is also an excellent way to promote the innovative nature of organiser’s brand and impress attendees.”

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