Porsche offers fingerprint prints on cars
25 February 2020 19:55 GMT

Using an innovative direct printing method developed by Porsche, customers who purchase a new 911 can have the bonnet personalised with a design based on their own fingerprint. In the medium term, other customer-specific designs will become available.

This service is available through the Porsche Centres, which establish contact with the customer consultants at the Exclusive Manufaktur in Zuffenhausen. These consultants discuss the entire process with the customer, from submission of the fingerprint to completion of the vehicle.

“Individuality is very important for Porsche customers. And no design can be more personal than your own fingerprint,” says Alexander Fabig, Vice President Individualization and Classic. “Porsche is a pioneer in personalisation and has developed the direct printing method together with partners. We’re especially proud of having developed a completely new product offering based on new technologies. A key factor in this was the different disciplines working together in the project team.” For the project, a so-called “technology cell” was set up in the paint shop of the Zuffenhausen training centre.

It was here that the new software and hardware as well as the associated painting and manufacturing process were developed and tested. The decision to locate the technology cell in the training centre was intentional: among other things, it will also be used to introduce the trainees to pioneering technologies.

Direct printing makes it possible to produce designs that are not possible with conventional painting. In terms of look and feel, the new technology is clearly superior to film application. The operating principle is similar to that of an inkjet printer: using a print head, the paint is applied to three-dimensional components automatically and without overspray. “The ability to control the nozzles individually permits targeted application of every paint droplet,” explains Christian Will, Vice President Production Development at Porsche AG. “The complexity is due to the necessity of harmonising three technologies: robot technology (control, sensors, programming), application technology (print head, graphic handling) and paint technology (application process, paint).”

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