Hong Kong Jockey Club chooses Daon solution
14 April 2020 16:35 GMT

Daon, a global leader in biometric identity technology, today announced with Tradelink, its e-solutions partner in Hong Kong, that the companies have delivered fast, convenient login to mobile services for The Hong Kong Jockey Club (HKJC) customers, secured by Daon’s IdentityX platform.

HKJC, the oldest racing club in the region with a history of more than 135 years, has partnered with Daon and Tradelink to deliver biometric security for its mobile TV channel app and its Racing Touch app, allowing customers secure and rapid login—without the delay and inconvenience of passwords.

Daon in Asia works closely with and is supported by Enterprise Ireland in the development of its business across the region. In Hong Kong, Daon partners with Tradelink, a leading Identity Management Solutions provider to deliver a trusted digital experience for customers in the banking and financial industry in the region.  

Powered by Daon's biometric authentication platform IdentityX, the HKJC betting app no longer requires customers to log in with a password and security questions in order to access sporting services. "With a single frictionless biometric interaction, The Hong Kong Jockey Club customers can access their accounts easily but securely, safe in the knowledge that their personal details will stay private," said Tom Grissen, CEO, Daon. "IdentityX allows what was once a 30-second login process to be completed in less than a few seconds.”

Tradelink, with its proven track record in implementing quality biometric authentication solutions for various financial institutions in Hong Kong, deploys the secure biometric solution for HKJC’s betting app and provides 7x24 local support to HKJC for the smooth and stable operations of the solution being delivered.

As HKJC already reaches a significant mobile customer base, it was essential for Daon’s IdentityX platform to accommodate extraordinarily high user volumes. In response, Daon worked to exceed even HKJC’s most ambitious requirements, delivering throughput for more than 1,200 authentications per second.

Mr. Richard Cheung, Executive Director, Customer and International Business Development of HKJC, said it remains a high priority for the Club to offer increasing levels of convenience, especially as horseracing continues to grow in its appeal and attract new customers from a younger demographic.

"The Club has been an early pioneer in using mobile technology to improve the experience for customers," he said. "We are delighted to work with Daon and Tradelink to continue innovating and to deliver a seamless and secure mobile experience, so that it's as fast and convenient as possible for our customers to take part in the excitement of the races via their own mobile devices."

The IdentityX platform is certified by the FIDO (Fast IDentity Online) Alliance, enabling open, secure, passwordless authentication. Daon's leadership in FIDO helps ensure HKJC benefits from ongoing access to biometric best practices as new modalities and technologies are developed.

 

Previously, customers who had lost their passwords or forgotten the answers to their security questions had either abandoned the app or phoned the call centre, which entailed extra work and expense both for customers and for the Club. Andrew Cheng, CTO and Executive Director of Tradelink, said biometrics are the perfect solution for these challenges, allowing customers to use their mobile phones' sensors as the means of authenticating themselves rather than relying on passwords.

"Biometric solutions like Daon's IdentityX are ideally suited to e-commerce, where service providers want to improve the end-user experience, enhance security and reduce their own levels of risk," he said. "We're delighted to be working with Daon to help The Hong Kong Jockey Club meet customer demand for fast, secure login via face and fingerprint. Customers have their mobile devices with them at all times, and authentication methods that leverage a device’s technology are those that will be most successful."

The Daon solution decreases overall risk to the Club, he said, because biomarkers are stored on the user's authorised device. This means the user's personal biometrics are not transferred to or stored by the service provider.

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