Alipay app showcases art of face recognition
25 April 2016 12:14 GMT

Alipay, the mobile payments brand of Chinese ecommerce giant Alibaba, has organised an ad campaign with the DDB China agency to showcase Alipay’s face recognition technology.

Called “Who Art You”, the campaign is a mobile game where users can log into the Alipay app, take a selfie and have the system automatically identify three famous paintings out of 2,000 within three seconds.

Alipay plans to use face recognition for its mobile payments services.

“Compared with other verification methods, face recognition is more convenient. DDB China has turned technology into art that engages consumers. This is not a traditional app, it’s a sophisticated piece of art,” said Chen Jidong, head of biometric technology team of Alipay.

“Biological identification will change the way we interact and transact. We wanted to explore what the future of mobile platforms look like. Face recognition provides strong multifactor security with a seamless user experience. ‘Who Art You’ shows how we can use technology and art to engage consumers in a clever and relevant way,” said Twelve Tong, vice president of DDB China Group.

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